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若年層にガムが嫌いな理由を調査した結果、なんと、「かむのが面倒くさい」という理由が目立ったという。そのため、柔らかいガムを開発し、包装にも工夫をこらした。昨年からは、味が長続きするという効用も加え、ガムを捨てる手間すら省いた。
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Business Media 誠：それゆけ！　カナモリさん：ものぐさニッポン「メンドクサイ」をビジネスに生かせ (1/2)

スイカとかブドウが嫌いな人の理由は、種があるからめんどくさい、であって、味が嫌いということではないからなぁ。

(via dannnao)

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    スイカとかブドウが嫌いな人の理由は、種があるからめんどくさい、であって、味が嫌いということではないからなぁ。
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